The scheme is being backed by a "significant" marketing investment, with the launch of an integrated advertising campaign. It will also be the first ad in which Aleksandr interacts with human actors.
The ad will be supported by press, cinema, outdoor and digital ads. Zenith handled the media planning and buying for the campaign, while The Mill developed the Meerkovo site and LBi worked on the Comparethemarket site development for the rewards scheme. Mark Vile, marketing director at Comparethemarket, said: "As a business we continually look to innovate and this is the first time that a price comparison site will have actually recognised customers by rewarding them by coming to the site.
Aleksandr Orlov, who has over 46, Twitter followers, has been hinting about his visit to the UK via Twitter this week, saying: "I am pack for the UK but there is only room for one pair of swimming shorts. Which style is make me look most like furry beach sensation?
But what every comparison site I imagine would be thinking about is how do you get people to convert to your brand. In December , the Aleksandr soft toys were due to go on sales exclusively in Harrods. They were given away to charity in the end, due to the high demand they received.
A Compare the Market spokesperson told The Drum: "Our chief toy maker, Yakov, is taking a very well deserved rest from making toys. All purchases made from 12 May no longer qualify for a toy, but will still be eligible for a whole year of 2-for-1 cinema tickets with Meerkat movies.
Five years ago the brand hinted that it would retire the meerkats so they've had much more lasting power than was initially thought. Now it is focusing on Meerkat Movies, the spiritual movie ticket promotion successor to Orange Wednesdays , in partnership with Cinema First.
It comes as The Drum understands the brand is soon to launch a new marketing campaign, which may pull in a different direction away from its faithful mascots that have starred alongside the likes of Spider-Man , Superman and Batman , Star Wars , The Kingsmen and Macaulay Culkin.
Marketing can change the world. Register The Drum Plus. Digital Transformation A-Z Topics Ad of the Day. Ad spend. Ad tech. Agency culture. Agency models. Agency performance. Awards case studies. Brand purpose. Brand safety. A collection of meerkat plush teddies x 5 Can get the names if you need them?
Collection from Ivybridge area All complete with certification of authentication. I have 10 meerkats available most have never been out of the original box.
All except one the last photo are boxed with certificates. In great unused condition. I will take reasonable offers. All in original boxes with certificates. Can arrange to post at reasonable price.
Sergei, Compare the Meerkat toy unused and still boxed. Certificate of authentication included. Released in as a limited edition to celebrate 40th anniversary of Star Wars 28cm tall In good clean condition.
A collection of 12 Meerkat soft toys from Compare the Market, all with certificate and letter and in original boxes and in good condition; most in absolutely pristine condition. This collection includes 5 limited editions, complete list as follows:. Compare the market Sleep Oleg toy meerkat.
Adorable little cuddly collectible toy. As new,still boxed never played with.
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