How Do Google Alerts Work? Why Are They Not Working? Last updated: February 25, Paid Search Marketing. Elisa Gabbert. Sign up to get our top tips and tricks weekly! Sign Me Up! Related Content. New Data! View the discussion thread. You might be looking for:. These are just a few key metrics that good media monitoring tools let you measure.
No building graphs, no manual manipulation of data. The tools do all the heavy lifting. Your alerts will simply tell you what was said, by whom, and when. You can do this to some extent with Google Alerts. But all of these mentions will appear in your inbox in separate email alerts. These let you automate reporting in only a couple of clicks. You can choose to have a full or filtered list of all your mentions for the week or month, delivered to anyone you choose.
Or you could make a PDF report out of those analytics we saw above, to show the increase in volume over time or any other metric you prefer:. You can actually automate almost all of the work and have your custom report delivered at the same time each week, whenever you choose. I just want to show you that there are other Google Alerts alternatives available. The free ones already give you more data than Google will.
And the paid options are light years ahead. Mention is a brand monitoring, social listening and reputation management tool for individuals, companies and agencies. From social media alerts to PR mentions, user reviews to blog comments, leading brands choose Mention to track the most important conversations about their brand, competitors, and industry across the web.
This is one of the first Google Alerts alternatives and social listening tools. With this tool you will be able to analyze sentiment, locations, evolution of mentions , languages, sources and be able to find social media influencers. It gives you access to API and historical data for you to personalize your layout and manage rights your own way.
A yearly plan saves you two months. Awario is a social media monitoring, reputation management and listening tool designed to help individuals and businesses. This tool is rather new in the market but growing rapidly and is now a good Google Alerts alternative. It collects mentions of your brand, industry or competitors from different sources and brings new influencers and sales prospects. Talkwalker monitors web pages, news sites, blogs, forums.
Information About the Product s : Stay aware of what is said about the company's product s , and by whom. Mentions of Company Executives : Executives' reputations can affect the reputation of the organization so its good to know when new content mentions them. Awareness of Customer Activities : Using alerts to stay on top of developments at a customer helps a business be proactive in supporting the customer and avoiding surprises. Watching Competitors: Receive information about competitor activities and new developments.
Following Influencers : What key figures in an ecommerce business's field are saying is valuable for identifying trends early. Stay Up to Date on Industry Developments and Technologies : Keep an eye on what is new in the market and what technologies are evolving. Customers will appreciate a provider that maintains expertise in their field by knowing the latest developments.
Optimization Strategies For Configuring Google Alerts Google alerts has the potential to overwhelm with irrelevant information if the search criteria is too broad. Here are some methods to help filter out noise from the results: Specific Words : Quotes "" are the first stop for improving results.
Putting quotes around a term lets Google know not to look for permutations.
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