To learn more or opt-out, read our Cookie Policy. It says a lot about LeBron James ' summer that this is the most anticipated Nike commercial since Nike's Tiger Woods ad debuted earlier this year.
This isn't about what LeBron James has done, or hasn't done. This is about the difference between the expectations others may have of him versus the expectations he has of himself. What should he do? The answer is a question. Here, unlike Tiger's contrition, we get full-on confrontation—the ad addresses nearly every criticism of James this summer. From Charles Barkley's vocal criticism, to those doubting his friends, to the people calling him a villain.
And at the end, it all melts away with a simple question, when LeBron asks: "Should I be who you want me to be? Or, to put it differently: Do we chastise LeBron for who he is, or because he's not who we want him to be? Through an utter inability to make any useful personnel moves, Gilbert squandered away the best basketball player of our generation, and he is left with an awful basketball team, in an economically-depressed city.
LeBron James going to Miami will work out well for him, because in Miami, he has something he never had in Cleveland: Two players capable of creating their own shot. Bosh and Wade are not only capable of this, but exceptional at this. While Cleveland would still be furious at him, the rest of America would have been indifferent.
Everyone in Chicago was angry at LeBron, because we all wanted him to play for our team. This sentiment was mirrored across the country, as basketball fans harbored ludicrous hoop dreams that LeBron would somehow come and play for their team. LeBron James will not restore his image in Cleveland.
Until following his acquirement of a few rings, he convinces some buddies to come and play with him in Cleveland. Hopefully for Cleveland, Durant will trade one crappy city for the other, and head to the rust belt.
It was a signature for James during the first half of his career and became a universal symbol of greatness that every aspiring baller wanted to imitate. One of the major points about LeBron James has been his ability to unite people. You want to be better than me. This was King James at his most real after taking his talents to South Beach. There's also a cool Cleveland response parody on YouTube. Call it a hometown bias. It was about an entire city and what one man and team means to it.
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